Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued...
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Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture....
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. REPORT IT! Meta’s ad platform misfired again last...
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and...
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...