We all have our favorite singers and bands that we love listening to and going to see in concert. However,...
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The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the...
Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers,...
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to...
Food is often described as a universal language that brings people together. In recent years, various content creators such as...
Hello, readers! Welcome to the 70th edition of AdExchanger’s Connected TV Roundup. If you’re still busy digesting the news of...
Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It...
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of...