May 20, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival

As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo’s Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap’s CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The…
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