New Zealand brand activation agency The In Group is poised to achieve new levels of growth after being acquired this...
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M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the...
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of...
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than...
Leaders of the tech industry were summoned by the Senate Judiciary Committee to testify in front of Congress on Wednesday,...
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies....
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's...
In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's...
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week...