May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta More Than Doubled Revenue From its AI-Powered Ad Tool

AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $ 36.5 billion compared to $ 28.6 billion in 2023. Advertising…
Adweek Feed