There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […]
The post How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool appeared first on AdExchanger.
More Stories
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa