Sometimes facing challenges means overcoming them, even if that means going to head-to-head with an incredibly powerful figure. In the...
From
After more than a decade of relative stasis in the search engine market – which is to say, Google cementing...
Creativity drives 80% of an ad's effectiveness. Yet it continues to be the least objectively understood part of the marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its...
Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the...
The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on...
The team behind subscription-based news aggregation application Brief is joining Twitter, and the app will shutter after publishing its final...
In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm...
After launching his own hard seltzer brand earlier this year in partnership with Anheuser-Busch, Travis Scott is taking the 7%...