Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. FacebookContinue reading »

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The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast

Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to payContinue reading »

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Facebook Sets Aside $3 Billion For Potential FTC Fine

Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter earnings. Facebook estimates the fine, which stems from its privacy practices, could range from $3 billion to $5 billion. “We are focused on building out our privacy-focused vision for the future of social networking andContinue reading »

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The FTC Rethinks Its Role In The New Data Economy

The ad tech industry might soon be facing a more punitive FTC. While the consumer privacy and protections agency traditionally came down on blatantly fraudulent advertising, like rebilling scams, or improperly targeting children, the influx of data-driven technology has required the FTC to reevaluate its agenda. With consumer privacy protections becoming a more pressing issue,Continue reading »

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AT&T Returns To YouTube; Facebook Faces New FTC Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until majorContinue reading »

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FTC Chair Simons Supports Federal Privacy Legislation, But Urges Caution

Federal Trade Commission Chair Joseph Simons is in favor of a national privacy regime – but beware the potential unintended consequences, he said. “Depending on how you do privacy legislation, you could have an adverse impact on competition, potentially by entrenching the major digital platforms,” Simons told lawmakers during a House Judiciary subcommittee hearing on antitrustContinue reading »

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The FTC Is Gunning For Greater Powers To Deal With The Data-Driven Economy

There’s no point passing a comprehensive federal privacy legislation if the main enforcement agency doesn’t have the means to hold feet to the fire. On Tuesday, all five commissioners of the Federal Trade Commission appeared before the Senate Subcommittee on Consumer Protection in Washington, D.C., to make an appeal for more resources. “Section 5 isContinue reading »

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Brand Safety Back In The Headlines; Congress Eyes Collection Of Kids Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google,Continue reading »

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FTC Looks To Change; MDC Explores A Sale

Cold Shower For Market Power Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longerContinue reading »

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