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Key Insights: Effective marketing starts with understanding what consumers are going through. Brands should strive to make people's lives better....
This article is sponsored by Xandr. As OTT continues to gain popularity, the industry is developing a road map of...
Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March,...
The pandemic, protests and economic upheaval have forced many marketers to turn seemingly endless pivots into pirouettes. In a recent...
On Tuesday, Adweek turned its independent agency focus on "Multicultural Independence" with a panel moderated by Agencies editor Doug Zanger,...
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing...
The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social...
Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID...