January 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is onContinue reading »

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