This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on… Continue reading »
The post With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV appeared first on AdExchanger.
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