January 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers

In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a day watching streams. Alexandria Ocasio-Cortez’ gaming debut on the platform peaked at 435,000 viewers. This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves…
Adweek Feed