The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed...
Future
In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product...
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of...
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the...
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the...