The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth...
Game
Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld's...
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a...
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Rocks The Boat TikTok ad budgets went from...
Last fall, in celebration of the 95th Annual Macy's Thanksgiving Day Parade(R), Macy's launched its first-ever NFT series with a...