In FIFA 22's first six days after launching in September, 9.1 million players joined a match and 460 million games...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago,...
As if there wasn’t enough high-drama and thrilling action at the All Blacks v Ireland match, spine-tingling roars, fire breathing,...
With fast delivery apps on the rise, every company with a focus on customer experience is looking to meet the...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a difference...
The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth...
Jeff SueGM, Americas“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld's...
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a...
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits...