Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month,...
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Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May,...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Next Gen AI Virtually every industry is experimenting...
At Saatchi & Saatchi we talk a lot about helping brands to be famous in culture. And there’s probably no...
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad...
The past year was one of contrasts for the gaming industry. It was both one of the most significant years...
More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a...