In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
Game
M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties,...
Sweet Earth latches onto two topics in the American zeitgeist at the moment--plant-based grub and high-stakes gridiron--via a partnership with...
Disney Ad Sales has secured 11 sponsors for Monday's College Football National Championship Game on ESPN, which features a match-up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add...
Back in the 17th century, a Neapolitan banker named Lorenzo de Tonti created a living investment system aptly named a...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big...
AUCKLAND, Today: Adtech business Scroll Media has formalised a partnership deal with Paris-based global games platform Gameloft to help advertisers...