Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $ 36.5 billion, a 27% YOY increase, with $ 35.6 billion coming from ads. It was the […]
The post Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked appeared first on AdExchanger.
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