Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading...
games
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games.“There’s...
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any...
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a...
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put...