As the pandemic accelerates the decline of physical shopping malls across America, a new form of virtual space is emerging...
games
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Epic Games, maker of Fortnite, has acquired SuperAwesome, a tech platform that strives to make the internet safer for kids....
Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It...
Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading...
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games.“There’s...
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any...
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a...