The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure...
games
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...
Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale...
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium...
Once again, electriclime° and Riot Games have joined forces to produce a second film for the VALORANT ‘Game Changers’ series,...
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to...
First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads...
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad...
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend...