Imari Oliver has treated his career like a video game. “The goal is to level up and keep reaching new...
gaming
The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the...
Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On Amazon is making a big push into...
If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to...
Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
Machine Zone’s (MZ) experiment with homegrown ad tech is over.The gaming company shuttered Cognant, an internal demand-side platform created in...
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a...