In this episode of The Garage, "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined...
Gardens
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their...
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of...
Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new...
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a...
One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding...
Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced...
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...