The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
Gardens
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There...
The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering...
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
The Trade Desk introduced its latest DSP dashboard, Solimar, on Wednesday, as well as a venture capital arm called TD7....