The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering groceries online for the first time skyrocketed, but the trend was already underway. The rush of retailers into the programmatic platform business meant they tended to follow the playbook laid out by the by the… Continue reading »
The post The Future Of Retail Media Platforms Will Split From Walled Gardens, Says IRI’s Pelino appeared first on AdExchanger.
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