Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off,...
GenAI
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But...
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $ 73.6 million Series...
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more...
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative...
As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the...
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution...
To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that...
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,...
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging...