We're still in the midst of conference season. ADWEEK's Mediaweek is back, bringing you the sharpest insights and industry-leading speakers,...
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If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its...
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry...
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event's allure. Amid the glitz of celebrity...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
NEW YORK & LONDON, Today: WPP and Spotify have announced a new global strategic partnership that will enable WPP to...
The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their...
LONDON, Wednesday: YouTube ad income increased by 4.8% YoY to US$ 7.34 billion, far less than Wall St predictions that...
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces...