After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
Giants
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event's allure. Amid the glitz of celebrity...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
NEW YORK & LONDON, Today: WPP and Spotify have announced a new global strategic partnership that will enable WPP to...
The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their...
LONDON, Wednesday: YouTube ad income increased by 4.8% YoY to US$ 7.34 billion, far less than Wall St predictions that...
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced...