There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
Giants
NEW YORK & LONDON, Today: WPP and Spotify have announced a new global strategic partnership that will enable WPP to...
The bid by four of Europe's largest telecom companies - Deutsche Telekom, Orange, Telefonica and Vodafone - to develop their...
LONDON, Wednesday: YouTube ad income increased by 4.8% YoY to US$ 7.34 billion, far less than Wall St predictions that...
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google...