May is Healthy Vision Month, a celebration established by the National Eye Institute in 2003. Taking note of the long...
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The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as...
Most anti-smoking PSAs focus on the long-term health consequences, like an increased risk of cancer. The latest effort in the...
Snapchat now allows users to gift a Snapchat+ subscription to their contacts in the social networking application. Users can purchase...
Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
AUCKLAND, Thursday: TAB and Chemistry aim to have delivered a game-changing campaign to help prepare the country for the Football...
AUCKLAND, Monday: Ask any single person who has used digital dating platforms, and they’ll tell you it’s not pretty. The...
AUCKLAND, Tuesday: Marketing Association has secured Saatchi & Saatchi ceo Mark Cochrane, and The Grace Agency owner/ECD Bridget Taylor, as...
One of the advertising industry's most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful...
TVNZ has joined forces with MediaWorks to offer the SME market greater access to its digital advertising inventory. The new...