Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a...
Giving
This holiday season, ecommerce pet retailer Chewy has been in the giving spirit, fulfilling wishes for tens of thousands of...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week,...
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of...
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic...
Catching a break in the music biz isn't easily done without a helping hand (or two). And that's precisely what...
Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it...
Over 25 years, Harvey Cameron has become a Christchurch marketing institution. Born from the closure of Saatchi & Saatchi, it...