Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell...
Goodbye
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party...
By Jackie Lee, head of publishers and media industry at Similarweb The free and open internet as we know it...
Anyone who put “Google makes its first subtle move to nix the Android Ad ID” on their 2022 bingo card...
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...
Salesforce today announced that Stephanie Buscemi, its chief marketing officer for the past three years, is stepping down from the...