Video Platform Zefr Hires Former Fox Networks Ads Boss Toby Byrne As President

AdExchanger |

Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president. Byrne, the former president of ad sales for Fox Networks Group, including its broadcast, sports and cable networks, vacated his post last September. During that time, there was a heavy transition in top sales talent at several linear TV networks asContinue reading »

The post Video Platform Zefr Hires Former Fox Networks Ads Boss Toby Byrne As President appeared first on AdExchanger.

Read more

Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube

AdExchanger |

Advertisers want measurement that assesses video brand safety. And the latest beneficiary of that need is OpenSlate, a video analytics company that can determine if ads were placed alongside appropriate video content on YouTube. The YouTube measurement partner said Thursday it’s bringing a new brand safety auditing tool for YouTube to market, partnering with independentContinue reading »

The post Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube appeared first on AdExchanger.

Read more