If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better...
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where...
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was...
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath....
Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates...
The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...