Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party...
With more news and information at Kiwis fingertips than ever before, Google has announced several investments to continue its support...
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM)...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for...
It's been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone...
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least...
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...