The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid...
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to...
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of...
As a follow-up to its first paid marketing campaign early this summer, tech startup Perplexity is taking a swipe at...
Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according...