Two new ad formats and target ROAS-linked bidding capabilities will now be available to iOS app advertisers, Google announced today....
Google researchers have been using Gemini models to identify deceptive and disruptive ad serving techniques in mobile apps and across...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling....
OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a...
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google...
The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand...
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop...
The supply-side platform is seeking damages over what it says are anti-competitive adtech practices. Adweek Feed
Google is testing a tool that uses machine learning to estimate whether a user is underage—and can proactively block sensitive...
Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for...