"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on...
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech...
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better...
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where...
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was...
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath....
Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates...
The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of...
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech...
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...