Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid...
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to...
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of...
As a follow-up to its first paid marketing campaign early this summer, tech startup Perplexity is taking a swipe at...
Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according...
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are...
Remember MySpace? If the memory proves to be a bit hazy, don't fret. Filmmaker Sean Wang vividly brings the user...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding...
Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind...