At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Paying For Mistakes NBC has notified some brands and agencies...
Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with...
The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed...
Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps.Positioned as “the fast...
Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to...
Real-time bidding is under the gun in Europe.On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether...
The programmatic advertising ecosystem is a mess – even its main architect agrees.In testimony before the Senate Judiciary Committee on Tuesday,...
Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform...
Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice...