Real-time bidding is under the gun in Europe.On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether...
The programmatic advertising ecosystem is a mess – even its main architect agrees.In testimony before the Senate Judiciary Committee on Tuesday,...
Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform...
Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice...
It’s been almost eight months since Prabhakar Raghavan took the reins of Google’s advertising and commerce business, but it isn’t...
Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram...
What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas...
Google surprised investors on its quarterly earnings last week when it reported roughly $1 billion less revenue than expected and...
Regulation NationThe Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy...
Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported...