Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
Waze is navigating toward programmatic.The traffic and navigation app owned by Google said Wednesday it has made its Zero-speed Takeover...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and...
Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of...
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube...