A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of...
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube...
US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast....
Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity...
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8%...
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its...