US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast....
Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity...
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8%...
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its...
Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General...
France’s data protection authority issued a 50 million euro fine against Google on Monday for failing to comply with the...
After 14 years at Google and DoubleClick, ads vet Jonathan Bellack has joined Alphabet-owned Jigsaw as its first-ever director of...