Consumers’ mistrust of data-driven advertising has reached a crisis point, and they must be reminded of the value they’re getting...
What’s a good, succinct way to describe the current US system of data security and privacy regulation?“It’s a mess,” said...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.If You Can’t Beat ‘Em Shares of the 56-year-old retailer...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.The social navigation app...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Search Wars, Part 2 Amazon has lit a fuse under...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Time Will Telco There’s plenty of pressure on Brian Lesser...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A Retarget On Your Back Criteo shares fell on Friday...
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a...
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to...