News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to...
Amazon wants to own a greater chunk of the video supply chain.Its cloud division, Amazon Web Services, released a suite...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
The tech titans have testified about Russian election meddling. And after two days and multiple hours of questioning by members...
Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms.But although political...
Alphabet's headlong revenue growth continues to prove durable in spite of brand safety concerns, EU regulatory pressure, Russian election meddling...
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon...