If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon...
As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete....
Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...
Google is the latest walled garden to be sucked down the Russian rabbit hole.The Washington Post reported Monday that Google...
Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed...
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...