As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science...
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The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented...
Look out, Pluto TV and Tubi. YouTube is now offering free, ad-supported TV shows as it looks to compete more...
Developers have been reporting allegedly strange behavior from AppLovin’s MAX Unity SDK. At least one developer discovered that MAX, AppLovin’s...
Groupon's online marketplace is getting a literal helping hand in a new campaign from FCB--the stars of the ad are...
As she heads into this year's upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing...
While a lot of things will look different about this year's Super Bowl, one thing remains the same--every national in-game...
Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming...