In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad...
Guidance
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential...
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its...
To have tuned into DoubleVerify’s first quarter earnings call on Tuesday afternoon is to have entered an alternate universe. One...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter AppLovin didn’t have...
Facebook is pivoting to video – short-form, this time. Woot. All aboard, I guess. But as Mark Zuckerberg extolled the...
This article is sponsored by RTB House. Google’s recently updated timeline for phasing out third-party cookies in Chrome wasn’t the...