Alex Schultz became Facebook's chief marketing officer last September, named as the successor to Antonio Lucio, who revealed his departure...
Guide
The video game industry has proven to be one of the more robust entertainment segments. The global games industry is...
Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1....
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The Field Guide To The Privacy Sandbox...
IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device...
There's no instruction manual to follow for the country's reopening after more than a year of Covid-19 lockdowns. But thanks...
This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a...
AUCKLAND, Today: Phantom National Poetry Day is happening again this August. The company will be promoting New Zealand poets on...
Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out...
IAB New Zealand has launched its 2021 Programmatic Digital Out of Home Buyer’s Guide. The Guide comes in response to...