Creatively, 2021 was a year of mixed signals. Hot off of what initially felt like a turning point in experiential, which saw marketers heavily leaning on digital tools to connect with consumers from a safe distance, the industry wasted little time shifting back toward in-person activations. Then came Covid-19’s delta variant. Then omicron. And amid…
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In a world where nearly everyone is always online, there is no offline.
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