Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin...
Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create...
Reality show heartthrob Harry Jowsey, an alum of the Netflix hit Too Hot to Handle, stares into the camera and...
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy...
Twitter kicked off a public survey Friday aimed at learning how its users believe it should craft its approach to...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data...