MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that...
header bidding
AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed.The mobile ad...
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video...
In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to...
With header bidding enabled, the open marketplace works just fine for Advance Local.While many publishers and buyers are moving to...
AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index...
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5...
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear...
When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI...