The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers...
Hearts & Science
Hearts & Science US CEO Erin Matts will speak at AdExchanger’s upcoming Programmatic IO conference on April 29-30, 2019 in...
Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North...
At agencies, data-driven talent is rising to the very top. Hearts & Science CEO Scott Hagedorn was named CEO of...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s...
Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she...
Two years ago Hearts & Science didn't exist. Today, it employs more than 500 to serve an expanding roster that...