The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for...
Helping
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s...
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers...
ThredUP aims to solve one of the timeless challenges of thrift shopping: finding the perfect 'fit (and fit). New AI-powered...
The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized...
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients...
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up...
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging....