With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to...
Here’s
We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of...
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry...
America’s Test Kitchen has offered $ 6.5 million for the company, which was valued at more than $ 300 million...
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once...
Times Square will be the focal point for many of the networks. Adweek Feed
AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up...
When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending...
ChatGPT is retailers’ newest frenemy. Adweek Feed
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed...