Google has threatened to pull its search business from Australia if regulators don't modify a proposed law that would force...
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Assessing a customer’s lifetime value (LTV) usually requires observing that person’s purchase behavior over time. But there are more efficient...
Baby boomers, many of them reared on glazed ham and stuffed turkey for the holidays, aren't fully convinced that they...
Ever since Lifetime released a trailer last week for its "Lifetime original mini-movie" starring Mario Lopez as KFC's Colonel Harland...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
Holy stock market obliteration, Batman! The Trade Desk continued its meteoric trajectory, when it reported Q3 revenue of $ 216...
For all their talk of innovation, most ad agencies basically just create ads. But Thailand's BBDO Bangkok has a reputation...
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
by Ryan Joe and Allison Schiff “To put it simply, companies that once were scrappy, underdog startups that challenged the...